Why Some Utilities Make TOU Rates Work While Others Fail

As time-of-use rates evolve in 2025, a clear divide emerges between utilities that deliver value through transparent TOU designs and those that alienate customers with complexity. Leaders like PG&E, SRP, and Austin Energy foster engagement and solar integration, while SCE, FPL, and Dominion face backlash. Success depends on aligning pricing with grid realities, clear communication, and tools that build trust for efficient, renewable-powered energy systems.